Do your sales and customer service professionals have what it takes to succeed in today's intensely competitive market?
Find out in this month's issue of Sales and Service Excellence magazine, published by legendary leadership experts Stephen R. Covey and Ken Blanchard.
In an article entitled, "Writing Skills," Dr. GoodWrite's Bill Kozel explains, "Today, sales professionals also need to be writing professionals. But few professionals are prepared to meet the challenge."
According to the Pew Research Center’s Project for Excellence in Journalism, newspapers remain the primary source of real news reporting.
The Pew report found that 95% of all stories containing new information came from traditional media, such as newspapers, TV, and radio. “New” media such as blogs and Twitter produced a mere five percent of new content.
This is further evidence of the vital importance of traditional newspapers, which are also a source of high-quality, professionally edited writing – and therefore a valuable learning tool for anyone who writes.
For the full story, visit http://www.journalism.org/analysis_report/how_news_happens
