Monday, March 22, 2010

Guy Kawasaki's Words of Wisdom

In a New York Times interview, Guy Kawasaki of Garage Technology Ventures (and an early Apple employee) offers these words of wisdom:

Q: What should business schools teach more of, or less of?
A: They should teach students how to communicate in five-sentence e-mails, and with 10-slide PowerPoint presentations. If they just taught every student that, American business would be much better off.

Q: And what would you say to business school graduates?
A: Success in business comes from the willingness to grind it out. It's not because of a brilliant idea. It's because you're willing to work hard. That's the key to my success.

Tuesday, March 9, 2010

Lower Editing Standards for Online Magazines

A research project conducted by the Columbia Journalism Review found that many magazines apply lower standards when copy-editing and fact-checking the online versions of their publications.

According to the study, 48% of magazines copy-edit less rigorously for their online publications than their printed publications, while 11% do not copy-edit at all. At the same time, 27% fact-check their online content less rigorously than their print content.

One reason for the lack of rigorous standards is that online editions of popular magazines are provided free of charge -- including, we should note, the Columbia Journalism Review. Only 14% of online publications charge for any or all of their content.

Readers are getting what they pay for, and it's time for a change in this broken business model.